Back in 2016 I helped redevelop the website for The Teenage Market, a free platform encouraging young people to start their own business and showcase their creative talents.
Originally launched here in Stockport in 2012, The Teenage Market follows a simple premise; towns around the UK buy licenses to host Teenage Market events which young traders and performers then sign up to attend.
I worked alongside Teenage Market co-founder Joe Barratt, developing the new page designs he created into the fully functioning website (you can read more about the functionality here). We launched the new Teenage Market website in July 2016.
15 months on, I’ve looked back at the website’s usage stats and Google Analytics data to see how the work we completed helped expand the Teenage Market.
Google Analytics Overview
In the 15 months the new Teenage Market website has been live there have been 49,000 visits from 32,000 unique users around the UK (totaling over 168,000 page views).
63% of overall use has been from mobile phones or tablet devices, understandable given the target audience which is why we put a lot of focus on making the website easy to use on devices.
Around 42% of this traffic has come from organic search with users typically searching for a particular event (eg. “Stockport Teenage Market”).
As part of the redesign we incorporated a new and improved layout for trader and performer profiles, incorporating video and photo galleries, social media links as well as their event history.
This work has been a success as since the website was relaunched, trader and performer account signups have risen by 61%.
42% of the total user base has joined in this time with active users attending 2 or more events on average.
Another goal for the redeveloped website was to make it easier for towns to buy licenses to host Teenage Market events.
After simplifying the license packages page and streamlining the registration process, the rate of towns signing up to the scheme has doubled under the new website.
Over 50 locations around the UK have now signed up The Teenage Market, half of which have joined since last July.
Not only does this mean that the profile of the business is rapidly spreading throughout the country, it also adds up to considerable additional income for the business.
Understandably the most important figures of all the data, this represents how the website has impacted on the real world.
Since hosting it’s first event here in Stockport in 2012, The Teenage Market has now held over 200 events all around the UK including Scotland and Northern Ireland.
Under the new system, there are now 7 events being hosted every month, up from 4 per month on the old website.
The 12 months following the website relaunch also achieved a record 800+ trader and performer attendances, up by 60% compared to the previous year.
The Teenage Market co-founder and graphic designer Joe Barratt said:
After launching our first online platform for The Teenage Market in 2012, we decided that it was important to improve our usability and functionality to keep up with our growing demand.
We found the solution to our problem in web developer Paul Jardine, who not only managed to achieve all of our intended aims and objectives on time but also provided us with more support, advice and guidance than we could ever have asked for.
Paul is a professional, highly-talented web developer who has a unique talent for simplifying the most complex of tasks. I would not hesitate to recommend him to any client in order to fulfill their web development needs.
Overall, I am delighted to see how well the business has performed since the website was relaunched and it was a pleasure bringing Joe’s fantastic vision to life.
If you have an idea for a website and would like to work with me to make it happen please feel free to get in touch today.