Collaborations with talented experts is key to my success as a web designer. I have asked a few people from my recommendations list to share some of their insights with you on my blog. First up was Karen Webber of Goodness Marketing, and now it is the turn of sustainable stylist and photographer Jodie Thackray of Styling Sustainably.
Why I love photography
Taking photographs is my way of expressing how I view the world.
I might walk past a cool building or see an interesting outfit and I think that would look great in a photoshoot. I am forever jotting down locations and styling ideas for shoots in my notebook; I will get round to creating them all someday!
Another reason I love photography is that with one click of a camera you have the power to capture moments and share stories. There are a million ways you can tell a story in one image. Using lighting, location, clothing, props: there are endless possibilities and that’s what is so exciting!
When I’m working with a client or taking a photo of a friend or family member, I love the challenge of creating a wonderful image of that person. No matter how nervous they might be, I love to make them feel great – and it shows in the images.
I get such a buzz from making clients feel great through photography, it’s why I do what I do!
Why are great photographs important for your brand?
No matter your industry, if you want to attract the right attention to your brand or business it is crucial to set the right tone and convey your personality.
Having a cohesive yet unique look to your brand is what will set you apart from the rest.
Great photographs help potential customers visualise your product or service as part of their lives.
As people increasingly shop online or via social media, rather than in-store, consumers want to connect with the people behind the brand.
Using photography and videos can make those connections happen, by linking your product with a friendly face or giving a behind-the-scenes look at how your product is made.
Here are a few more ways in which photography helps your business.
- You have probably heard the term “content is king”? Well, it really is! Having great content on your website, Instagram, Facebook, Twitter, Pinterest etc is key. Eye-catching content will not only make your brand more engaging; it’s great for marketing your business offline too, for example in promotional materials such as brochures and leaflets.
- Be seen! Great content can help make your site more visible in search engine results and therefore potential clients, so photography should form part of your SEO (search engine optimisation) strategy.
- You say stock photos, I say use your own photos! Having a few stock images is ok as a small business here and there, but what your audience really want to see is you – the people, product or service behind the brand.
- We do judge a business by its cover: in business, first impressions count. Don’t let low-quality, unprofessional photographs give the wrong impression to your audience. People like to see things for themselves before making a decision to buy, so having great photographs and/or videos of your product or service will elevate your business and translate into more business!
Get helpful advice and articles into your inbox once per month with the PJWD newsletter.