Designing an eCommerce website
I built the new online shop using WooCommerce, the popular eCommerce software for WordPress. To help with user experience, I created a set of custom data fields so people could input specification features (e.g. hard drive size, processor speed and RAM) to filter products and give them better search results.
Mobile Device repairs
Individual landing pages were created for specific device models, for example an iPhone 7 which displayed the available services and prices. This is an important element, because the pricing differs between models due to the different components and hardware. It also meant that users had tailored information at their fingertips.
40% increase in traffic
Compared to the old site, with continued growth each month since launch in June 2019.
The website recouped its investment via online sales alone within 2 months of relaunch.
Increase in bookings
Phone repair appointments doubled within the first month since the launch. More people also filled in the contact form and rang up to enquire.
Strong search engine visibility
For various key terms, including ‘Computer shop Stockport’ and ‘iPhone repair Stockport’ and ‘Refurbished laptops Manchester’.
The site is live and working well, and now we will work on improving the search visibility. We’ll also be studying Google Analytics data to spot opportunities and find anything that doesn’t yet work as well as it should.
What Wes said
We previously had a Wix website that was slow and struggling with search engine rankings. After a couple of meetings with Paul, he came back with a website that was exactly what I wanted. He also came up with some fantastic creative ideas that took my website to the next level.
The site was built in good time and on handover, Paul went through everything I needed to know, such as how to add my products and how to edit the site. He has also been there to offer advice when needed.
The results of the new website have been amazing. Business enquiries, sales, and footfall to the shop have massively increased. We are so busy that I haven’t had time to make it to one of his SEO workshops! If you are in two minds about whether to take the plunge with a new website, don’t think twice about speaking to Paul.Wes Gordon, AC Computer Warehouse
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