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AC Computer Warehouse is a computer shop and phone repair centre based in Stockport. I worked on the redesign and rebuild of their existing website.

There are two key areas for AC Computer Warehouse, which have to be reflected on their website: They sell new and refurbished computers and laptops, and offer a phone and tablet repairs service.

On of the key areas of the AC Computer Warehouse website redesign was making products easier to find and making the product data easier for customers to understand.

The Brief

The previous AC Computer Warehouse website was built in Wix. While it is a cheap option, ultimately it was poorly constructed and not helping the business with its marketing or indeed making many online sales.

The site was difficult to use and slow to load, and it displayed poorly on mobile devices.

The primary goals of the revamp was to improve online sales and bookings.

The new product template is split into clearly defined and easy to read sections for important information such as the specification, warranty and delivery.

Designing an eCommerce website

I built the new online shop using WooCommerce, the popular eCommerce software for WordPress. To help with user experience, I created a set of custom data fields so people could input specification features (e.g. hard drive size, processor speed and RAM) to filter products and give them better search results.

I designed wireframe layouts to establish the content and structure of each page before applying the AC Computer Warehouse branding to create the full designs.

Mobile Device repairs

Individual landing pages were created for specific device models, for example an iPhone 7 which displayed the available services and prices. This is an important element, because the pricing differs between models due to the different components and hardware. It also meant that users had tailored information at their fingertips.

Each major mobile device has it’s own landing page which has the price list for that particular model (and can be optimised for search engines). Clicking the ‘Book a repair’ button then takes the customer to the appointment form with the Device and Service fields already completed.

Results

40% increase in traffic

Compared to the old site, with continued growth each month since launch in June 2019.

Increased sales

The website recouped it's investment via online sales alone within 2 months of relaunch.

Increase in bookings

Phone repair appointments doubled within the first month since the launch. More people also filled in the contact form and rang up to enquire.

Strong search engine visibility

For various key terms, including ‘Computer shop Stockport’ and ‘iPhone repair Stockport’ and ‘Refurbished laptops Manchester’.

What's next

The site is live and working well, and now we will work on improving the search visibility. We’ll also be studying Google Analytics data to spot opportunities and find anything that doesn’t yet work as well as it should.

What Wes said

We previously had a Wix website that was slow and struggling with search engine rankings. After a couple of meetings with Paul, he came back with a website that was exactly what I wanted. He also came up with some fantastic creative ideas that took my website to the next level.

The site was built in good time and on handover, Paul went through everything I needed to know, such as how to add my products and how to edit the site. He has also been there to offer advice when needed.

The results of the new website have been amazing. Business enquiries, sales, and footfall to the shop have massively increased. We are so busy that I haven’t had time to make it to one of his SEO workshops! If you are in two minds about whether to take the plunge with a new website, don’t think twice about speaking to Paul.

Wes Gordon, AC Computer Warehouse
Wes Gordon, AC Computer Warehouse

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