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I worked on the redesign and rebuild of their existing website.

There are two key areas for AC Computer Warehouse, which have to be reflected on their website: They sell new and refurbished computers and laptops, and offer a phone and tablet repairs service.

One of the key areas of the AC Computer Warehouse website redesign was making products easier to find and making the product data easier for customers to understand.

The previous AC Computer Warehouse website was built in Wix. While it is a cheap option, ultimately it was poorly constructed and not helping the business with its marketing or indeed making many online sales.

The site was difficult to use and slow to load, and it displayed poorly on mobile devices.

The primary goals of the revamp was to improve online sales and bookings.

The new product template is split into clearly defined and easy to read sections for important information such as the specification, warranty and delivery.

Results & Insights

  • 40% increase in traffic – Compared to the old site, with continued growth each month since launch in June 2019.
  • Increased sales – The website recouped its investment via online sales alone within 2 months of relaunch.
  • Increase in bookings – Phone repair appointments doubled within the first month since the launch. More people also filled in the contact form and rang up to enquire.
  • Strong search engine visibility – For various key terms, including ‘Computer shop Stockport’ and ‘iPhone repair Stockport’ and ‘Refurbished laptops Manchester’.

Design Process

I built the new online shop using WooCommerce, the popular eCommerce software for WordPress. To help with user experience, I created a set of custom data fields so people could input specification features (e.g. hard drive size, processor speed and RAM) to filter products and give them better search results.

I designed wireframe layouts to establish the content and structure of each page before applying the AC Computer Warehouse branding to create the full designs.

Mobile Device repairs

Individual landing pages were created for specific device models, for example an iPhone 7 which displayed the available services and prices. This is an important element, because the pricing differs between models due to the different components and hardware. It also meant that users had tailored information at their fingertips.

Each major mobile device has it’s own landing page which has the price list for that particular model (and can be optimised for search engines). Clicking the ‘Book a repair’ button then takes the customer to the appointment form with the Device and Service fields already completed.
The results of our new website have been amazing. Business enquiries, sales, and footfall to the shop have massively increased. If you want a new website, don’t think twice about speaking to Paul.
Wesley Gordon, AC Computer Warehouse

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