Happy new year! The start of a new year often feels like a rebirth, and it certainly feels like that for me at the moment.
Over the last few months things here in my corner of the world have changed a great deal. First of all, in November, my wife and I welcomed our daughter into the family.
As I am now stepping back into to work, I’d also like to introduce to you my other new baby: Root Web Design Studio!
Introducing Root Web Design Studio
Root Web Design Studio was born from my increasing frustration with the unethical practices that have become the norm for doing business in the digital age.
I’m convinced a positive difference can be made by focusing on:
- Low-carbon web design – Reduce the environmental impact of websites and educate others as I continue to learn.
- Collaboration – Working closely with a graphic designer and a copywriter, plus other independent creatives, to offer a more rounded service.
- Organic growth – helping ethical businesses grow sustainably online by understanding and attracting their right audience, not just a bigger one.
While this approach and the values that underpin it have been part of my work for a while, it was time to rebrand the studio to better reflect this commitment.
The PJWD website remains active, refocussed around my SEO training course (newsletter subscribers save £25 with the coupon PJWD-SEO) and myself as a web design consultant rather than PJWD studio.
I’m so excited about this new chapter, and I’d love to hear what you think of these changes! Please drop me an email if you have any questions or comments.
What is sustainable web design?
If the internet was a country, it would be the world’s 7th-largest polluter. For businesses that want to limit their environmental impact, a reducing the carbon generated by their website is a good place to make a tangible difference.
Over on the Root blog, we’ve written a new article we hope to help raise awareness about sustainable web design and the impact our websites have on the environment.
We’ll also explain how businesses can reduce their digital carbon emissions and take a more eco-friendly approach to operating online…
Elsewhere on the Internet
Behind the Root brand
Ethical branding designer Charlotte Holroyd of Creative Wilderness recently caught up with me to discuss our journey creating the new Root brand which included a walk in the woods and guided meditation with a little help from some trees.
Brave browser automatically blocks cookie banners
The rather excellent Brave Browser not only blocks ads and nasty third-party tracking scripts by default, it now also automatically hits reject on cookie banners. If you’re looking to tighten up your online privacy this year, switching to Brave is a an easy, effective switch.
Is sustainability a personal struggle?
Tom Greenwood’s Oxymoron Substack is a very inspiring read for anyone running a purpose-lead business. The latest issue is a particularly poignant discussion on the challenges of running a sustainable business that aims to make a positive change.