Inbox clever: how to use your email newsletter effectively
Thoughts on email newsletters including collating useful content, designing good signup forms and respecting your readers privacy.
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Setting up a website on a tight budget
If you want to go down the DIY route with your website I’ve put together some tips for setting up a basic site on your own.
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New adventures with an old phone
Everyone can do with a digital detox from time to time! Thoughts on why I’ve been going back to basics with a ‘dumb phone’ on evenings and weekends.
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How ethical branding can help your business and the world
I have had the pleasure of working with Charlotte Holroyd of Creative Wilderness on a number of projects in the past. Charlotte is an ethical branding specialist, and so I asked her to write about what that means and how branding can help elevate a website project.
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Web design and copywriting: the dream team for your website
In this month’s instalment of guest posts by some of my favourite collaborators, we have Becky Thorn, the creative brain behind Comma Chameleon, a Manchester-based creative copywriting, editing and proofreading service.
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Tools for effective website reviews
Learn about some of the super useful tools I use for website reviews, as well as some pointers so you know what to look out for.
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The importance of great photography for small businesses
Sustainable Stylist and photographer Jodie Thrackray discusses how great photography can really help enhance your website and brand.
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Should I work with a web designer or use a template?
What are the advantages and drawbacks of custom-built websites and those using pre-made templates?
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Why every small business should invest in marketing
I count myself very lucky to be able to work alongside some very talented people. I’ve invited a few of them to write guest posts which I think will be useful to my readers, and the first contributor to this new series is Karen Webber of Goodness Marketing.
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