Skip to content

When I originally wrote this article at the start of 2020, I opened up with the comment: “Our online privacy is something none of us seem to take particularly seriously.”

Thankfully, a few years later I’ve started to notice an attitude shift. People are a bit more mindful now about protecting their digital privacy. In fact, so much so that a recent Apple advert is based specifically around their privacy settings.

Whether or not to trust Apple with your data is still a matter of opinion. However, it goes to show that people now clearly care more about their personal data than previously.

That said, we’re all using digital technology more than ever. This makes for a veritable feast of data for the internet giants such as Google, Facebook and Amazon to gobble on.

Every search, every visit, every purchase and every like you make online contributes towards an unseen digital profile. This can then be analysed, manipulated and exploited, whether through targeted adverts, influencing your political opinions or something even more sinister.

Have you ever heard the famous story that American retailer Target can tell if you’re pregnant before you can – purely based on your purchase history?

There is no harm in being a bit more careful with your privacy and untangling yourself from the Facebooks, Googles and Amazons of the world.

Whilst surrendering your data to large corporations may often feel like an inevitable part of modern life, it doesn’t have to be. There are now plenty of options for email, web browsers, search engines and messaging apps created by ethical, independent companies.

Here are some small changes you can implement to make your online life a little more private.

Privacy-focussed web browsers

One of the easiest switches you can make to protect your personal data is to use a privacy-focussed web browser.

As of February 2022, Google Chrome is used by a whopping 51% of internet users in the UK. Chances are you’re using it now; it’s a very good web browser.

However, like all of Google’s many free tools, it comes at the cost of letting it have access to all of your browsing data, especially if you are logged into a Google account (for example if you use Gmail or Google Analytics).

Thankfully, there are plenty of alternative browsers for you to try.

Since I started using Brave browser it has blocked nearly 48,000 trackers!

Brave is an independent, privacy focussed browser launched in 2015. It’s available on both desktop and mobile, and here’s what makes it special:

Firefox is another excellent browser that has been around for years (yet only holds 3% share of the browser market in the UK). Developed by non-profit organisation Mozilla, Firefox:

In my case, I use Brave for general browsing. If I need to access my Google account for work, I’ll do that separately in Safari. When I’m building websites, I normally preview them in Firefox!

Ethical search engine alternatives to Google

If you’re looking to be more privacy conscious, you should consider switching to DuckDuckGo as your search engine of choice.

DuckDuckGo is a search engine with the proud boast: “Our privacy policy is simple: we don’t collect or share any of your personal information.”

The minimalist interface is a breath of fresh air. You’ll immediately appreciate the vastly reduced amount of adverts in your search results!

Climate-conscious searchers should also check out Ecosia, which is privacy friendly and also plants trees for each query!

Private email alternatives to Gmail

If you are fed up of being bombarded with ads based on the contents of your inbox, there are many other options to Gmail when it comes to your email provider. One of these is ProtonMail.

Unlike Gmail and, ProtonMail uses client-side encryption to protect both email content and user data before these are sent to the servers. This end-to-end encryption service was founded by CERN researchers seven years ago. It’s now available through a webmail client, dedicated apps for iOS and Android, and the Tor network (free, open-source software for enabling anonymous communication).

This year I started using the excellent Spark Mail, a GDPR-friendly email client for Mac and mobile devices which includes a bunch of great features such as snoozing inbound messages and the ability to send later. This is especially good if, like me, you enjoy a bit of digital minimalism.

For Windows users, I can also recommend Thunderbird . This was first developed by Mozilla in 2004, when it was downloaded a million times in the first ten days after its launch.

Mozilla Thunderbird is described as a free and open-source cross-platform email client. It prioritises simplicity, security and privacy, with features such as remote content blocking and built-in Do Not Track.

Privacy-focussed WhatsApp alternatives for messaging

WhatsApp is owned by Facebook, and as of February 2021 a change in the terms and conditions of the messaging app requires WhatsApp users to share their personal data with the Facebook empire.

If the idea of Zuckerberg and co. mining your group chats for advert fodder makes you want to throw up a little, you might want to check out these privacy-focussed messaging apps.

Signal uses end-to-end encryption for private messaging and calls, and is becoming increasingly popular with journalists and politicians. It’s also endorsed by privacy advocate Edward Snowden. In October 2014, the non-profit digital rights group Electronic Frontier Foundation included Signal in its updated surveillance self-defence guide.

Telegram is another popular choice for privacy-focussed messaging.

Admittedly I was a little apprehensive about deleting WhatsApp as so many of my family and friends use it. However, after I explained my reasons for installing Signal instead, most of them joined me.

Protecting your customers’ privacy

So far we’ve looked at ways you can protect your own data, but what can you do to help protect your website visitors’ data?

First off, you should have an SSL certificate to ensure any submitted form data is encrypted. You also need a robust and clear privacy policy so your customers can understand how you handle their data.

On a wider scale, you need to look at reducing or removing the use of cookies (particularly third-party cookies) on your website.

If you’ve got an embedded third-party social media widget (such as a Facebook page feed or social sharing functionality), it will typically add loads of cookies to your website.

My advice here is to remove them. Not only will it improve the privacy on your website, but your pages will load faster, too. And chances are that nobody is using them anyway.

Check out my article on why you should remove third party trackers from your website.

Ethical Google Analytics alternatives

The main generator of cookies on your own website will most likely be from any website analytics you have installed.

It’s incredibly useful to know how your visitors end up on your site and how they behave when they get there so you can make intelligent improvements.

Whilst Google Analytics is a powerful tool, once again it’s at the price of passing your website usage data to Google. With my increasing skepticism towards Google and their motives, I’ve been researching more independent, privacy-focussed alternatives.

In 2020 I switched to using Fathom Analytics, a simple and privacy-focussed analytics software to measure the traffic to I have never looked back.

Fathom only tracks a limited number of important stats, such as Page Views and Bounce Rate. It keeps your visitor data anonymous, and what’s more, it doesn’t use cookies. This means you don’t need an ugly cookie notification bar on your website!

Read my review of Fathom Analytics vs Google Analytics

Digital privacy progress

My current setup is:

I’ve made a lot of positive changes, but there’s still a lot of improvement to be made. The way I look at improving privacy online in the same way I view reducing our carbon footprint. Rather than trying to be perfect yourself, make small positive changes where you can and encourage others to do the same. This will have a greater benefit overall.

I hope you’ve found some useful privacy-focussed alternatives to your digital work tools in this article. You can find plenty more recommendations at Below Radar and

If you’d like to learn more about the importance of online privacy check out Laura Kalbag’s work at The Small Technology Foundation (Laura’s talk at New Adventures 2020 is what motivated me to make the changes listed in this blog).

What positive changes are you making to your online privacy?